Matcha Mama, Brand Identity — Jacquie Estrada

Matcha mama;

brand identity

An original matcha tea company showcasing branding and additional assets such as truck stand & product packaging.

Role: Designer, Illustrator, typographer

Responsibilities: Ideation, Research, Copy, Hand Lettering

Result: Branding and packaging for beverage company

Tools: Adobe photoshop, Adobe Illustrator, Procreate

As a passion project, I branded a company I created using inspiration from ollipop and other fun beverage companies. As an avid lover of matcha, I wanted to create a company branded with non traditional colors. The packaging relates to the product being sold but the company itself is unique while maintaining an earthy and organic feel.

Problem

Many matcha companies are branded similarly. Green, green and more green. I wanted to design a matcha company i and other matcha lovers would gravitate towards despite a change in color palette.

Solution

Create a matcha company that promotes healthy and good ingredients, while stepping out of the box when it comes to branding. This company has a friendly and welcoming feel, along with fun hand lettered typography to help imply the organic nature behind the products and business. bringing this company to fruition, i created a truck stand, three can based matcha drinks, along with the original blend of matcha powder.